QR Codes: Scan or Skip?
In this week’s Digital Minute, Julie asks if you are using QR codes to their potential, or writing it off as a fad.
Job Hunting? Get LinkedIn!
As the largest professional network on the web, with a new member joining every second, LinkedIn is a huge resource for professionals in any industry. In this week’s Digital Minute, Julie shares her experience with LinkedIn.
Do You Groupon?
It isn’t a new idea- couponing has been around since 1888 (it was first used to sell a brand new fountain drink, Coca-Cola). Since then, businesses have reaped the rewards of those little slips of paper.
In this week’s Digital Minute, Kathy asks you if it’s worth it to use a discount service to market your business.
How Do You Fight Social Media Fatigue?
This week, Christina asks what you can do to keep track of messaging and content and tame that social media beast. Share your thoughts!
Being Social: There’s an App for That!
For social media fanatics, it can seem like you can’t have enough apps and devices to receive and send information fast enough. Maybe you are a tweet freak or you like to Facebook creep (although everyone’s done it), or maybe you have to connect to social media for work (or maybe that’s a great excuse to check on your wall). One out of four Americans now use mobile apps, and 31% use social media apps from their phone. How can you keep your accounts straight when you need to message, post, tweet, tag, digg, thumb, and like- in one day?
Marketing Fads
QR codes, mobile apps, online games, social media outlets…ten years ago, many of these terms would have been unheard of in the marketing scene, rather than the new and hot buzzwords. Marketing fads come and go, and often the return on investment is lost as a new fad takes its place.
A Frenchman’s Take on Working Internationally
Working and studying abroad is becoming more popular than ever. In this age of total globalization, where a degree from a good university just doesn’t cut it, working or studying abroad can give your resume that extra sparkle. In Britain alone, approximately 500 people are leaving to work abroad each day.
Yakkin’ and Facebook Chattin’: Creating and Maintaining Relationships
Remember those days when beginning a relationship meant meeting in person and shaking their hand, and collaboration on text was done via fax or (for you old folks) Telex? Online communication has become the heavyweight of relationship building and maintaining, but offline communication is still vital to making that personal connection that an email cannot yet deliver.
Take Charge of Your Email Inbox
The average person sends and receives 228 emails a day. With the excess of emails that we receive daily, how can you streamline communication?
How Can a Brand Recover from Deception?
This week, Helen asks how a company can recover from being caught doing something they shouldn’t.
Whether “Racy” Casey Anthony is guilty or not, it is undeniable that moving on with her life, whether it’s surviving death threats or making bank off a memoir of her jail time, will be difficult. She is in need of a personal branding overhaul.