5 Mad Men Takeaways from a Young (Impressionable) Copywriter
Right before I started my career in marketing and copywriting, I began watching a show called “Mad Men” and immediately idolized Peggy, Don and the gang. Turns out, they’re not a good choice for role models. Some people were lucky enough to live in a time when girdles were as commonplace as sexual harassment in the workplace, the copywriting process included heavy whiskey drinking and shuffling papers across your desk until an idea appeared, and work parties included a strip tease rendition of “Zou Bisou Bisou” by your boss’s wife. Sadly, I live in the world post-women’s rights and have to deal with silly things like blogs, equality in the workplace, and spandex-blend jeans and pants. If you’re like me and struggle to see the good from bad advice by …
SXSW Tips You Can Take in Any Direction
In today’s Digital Minute, Helen discusses tips on how to better manage the SXSW Conference & Festival if you attend in 2013.
Gamification Grows Customer Loyalty
We’re welcoming Nathan, our newest “rose”, Desert Rose Design-style and giving him the chance to share his expertise with our blog fans. Listen in to Nathan’s tips (he’s an expert, trust us) and share your reactions and thoughts about gamification.
Take Your Marketing from the Industrial Era to the Social Era
In this week’s Digital Minute, Julie discusses taking your marketing from the industrial era to the social era.
The Dangers of Cyberbullying
We don’t need to stress the severity of cyberbullying. The numbers are growing, despite more aggressive legislation attempting to prevent it. But what should educators and parents know about cyberbullying? Are educating bodies doing enough to prevent cyberbullying outside of the classroom? In this week’s Digital Minute, Helen asks who should be held responsible for preventing cyberbullying before another child gets hurt.
Calling in the Female Troops: Women as Business and Marketing Game Changers
As a female-owned and female-dominated business, we naturally like to pride ourselves as being strong women, who bring something unique to the table, and are as fierce as our male competitors. It’s all been said before- diversity breeds creativity, stirs the pot, and all of those other clichés that abound in Diversity 101 and cultural sensitivity seminars. But what do women today bring to the table?
Manufacturers Need a Makeover!
Sometimes, tried and true isn’t the path to success, but rather the winding road to a plateauing business. In this week’s Digital Minute, Julie gives you her opinion on what manufacturers need to do—now more than ever—to keep up with steeper competition.
Say Goodbye to Holiday Drain
You know the feeling… you trudge back to work, belly bloated with sweets, ham, and heavy food (and if you’re like some people, hungover), bank accounts stretched from shopping, exhausted from the past few weeks and weekend full of family gatherings, and totally over 2011. Holiday drain happens. But when 2012 is a week away, and you want to recharge for the new year, what can you do to combat the aftereffects of the holidays?
An International Education at Your Fingertips
In this week’s Digital Minute, Nichole shares her experience with the virtual classroom setting.
Stepping Out From Behind the Camera: A Rookie’s Tips
While being on camera is some people’s fears, others will shine, but by being a good director, you can get the most out of your interviewee. Take a look at Leah’s tips for creating video content in your own backyard.
