Create a Recipe for Success With Your Sales and Marketing
Learn what sales and marketing ingredients you need to create a successful recipe.
Facebook Fans Gone Wild: Thatcher Retractables Handles with Care
Every company fears that their social media nightmare will come true. For Thatcher Retractables, it did, and they persevered. Check out how they handled unruly fans and expletive-filled comments.
What the 2012 Presidential Election is Teaching Us About Marketing
Check out the three things that the 2012 presidential election is teaching us about marketing.
Down in History: 3 Failed Ad Campaigns
Unfortunately, there are some marketing companies out there who failed miserably when it came to creating a great campaign, and this post contains three of the most notable.
What Dog-Sitting Taught Me About Marketing
Marketing epiphanies can sprout from anywhere, even small dogs. (Yes, dogs.) Learn how dog sitting a friendly mutt taught our copywriter about marketing.
The Power of Photos: 4 Creative Ways to Use Instagram for Marketing
Though you may not think a photo sharing app could benefit your business in any way, Instagram can actually be a great marketing tool to have in your back pocket. Check out the following ways you can use it to help your marketing strategies.
Finding Humor in Your Grammatical Mistakes
Poor grammar plus funny Ecards have this copywriter’s head all in a tizzy. See if you’re at fault for making these mistakes.
Convert Followers to Customers: The Secret of the Sales Funnel #SMSS12
How do you get somebody to click on a “buy now” button? How do you lead them to your website and convert them to your ezine list? Learn how to convert fans and followers into customers.
5 Tips to Building a Clairvoyant Brand Strategy
Who are you? If someone has ever asked you this question, you’ve probably been unsure how to answer, especially if the person asking already knows your name. Your identity is a complicated mess of your own beliefs about yourself and the opinions of your peers. For brands, the question, “Who are you?” is answered by branding. A little branding 101: Branding tells your customer what to think about your organization and ensures that everything the customer sees and hears about you supports this identity. It’s a matter of constantly adapting to and empathizing with your target consumer; when you begin to understand whom your customer is and what they want, you can even begin to predict the future. I’m not kidding. Take a look at my tips for building a brand …
Social Media Marvel: From Customer Loyalty to Brand Advocacy #SMSS12
Figuring I would learn some tips and tricks about using all the wonderful social media sites for successful business practices, I was in awe about the presentation from Brian Solis at the Social Media Success Summit 2012. Check out my takeaways.
