Learn what sales and marketing ingredients you need to create a successful recipe.
Unfortunately, there are some marketing companies out there who failed miserably when it came to creating a great campaign, and this post contains three of the most notable.
Marketing epiphanies can sprout from anywhere, even small dogs. (Yes, dogs.) Learn how dog sitting a friendly mutt taught our copywriter about marketing.
Poor grammar plus funny Ecards have this copywriter’s head all in a tizzy. See if you’re at fault for making these mistakes.
Who are you? If someone has ever asked you this question, you’ve probably been unsure how to answer, especially if the person asking already knows your name. Your identity is a complicated mess of your own beliefs about yourself and the opinions of your peers. For brands, the question, “Who are you?” is answered by branding. A little branding 101: Branding tells your customer what to think about your organization and ensures that everything the customer sees and hears about you supports this identity. It’s a matter of constantly adapting to and empathizing with your target consumer; when you begin to understand whom your customer is and what they want, you can even begin to predict the future. I’m not kidding. Take a look at my tips for building a brand …