5 Mad Men Takeaways from a Young (Impressionable) Copywriter
Right before I started my career in marketing and copywriting, I began watching a show called “Mad Men” and immediately idolized Peggy, Don and the gang. Turns out, they’re not a good choice for role models. Some people were lucky enough to live in a time when girdles were as commonplace as sexual harassment in the workplace, the copywriting process included heavy whiskey drinking and shuffling papers across your desk until an idea appeared, and work parties included a strip tease rendition of “Zou Bisou Bisou” by your boss’s wife. Sadly, I live in the world post-women’s rights and have to deal with silly things like blogs, equality in the workplace, and spandex-blend jeans and pants. If you’re like me and struggle to see the good from bad advice by …
5 Tips to Stop Sucking at Twitter
You’d think Twitter would be easy—there’s only 140 characters. But so many brands and individuals are, simply put, sucking at Twitter.
Want a Gamechanger, Manufacturers? Derek Singleton Says to Get Social
Derek Singleton has become something of an expert on manufacturers and social media. As an ERP Expert at Software Advice, he has encountered plenty of manufacturers who are reluctant to start using social media to its greatest advantage—to get in touch with businesses and potential clients, and jump ahead of your competition.
Cause Marketing: How a Message Can Convert Millions to Your Cause
You’d heard plenty of people agonize over the ethics and philosophy of both Homeless Hotspots and Kony 2012 by now. But stripped of charitable connotations, both campaigns are just that: marketing campaigns that were hugely successful in garnering international attention. Read for Leah’s takeaways on what you can learn from Kony and Homeless Hotspots.
Is Your Business Page Ready? What You Need to Know About Timelines
It seems like Facebook has been saying they’re working on the next big thing since the social networking giant started. But this time, Zuckerburg isn’t lying. Timelines might have been around for a few months, but as of this Wednesday, they are now available to branded pages. The possibilities are almost endless, but the deadline for the changeout is March 30th. Will you be ready?
Employees: Your Social Media Secret Weapon
It isn’t a crazy concept, but for some companies, the idea of having all of their employees get in on the social media action is both scary and revolutionary. Here are some of the top tips and reasons to get your employees engaging with your business.
Accreditation Awareness Campaigns: Play by the Rules and Win
When organizations don’t play by the rules, it isn’t just competitors that lose out—it’s the end customer. But what if the customer doesn’t know which organizations play by the rules and which simply ignore them? How can customers still get a service or a product that they can trust, and how can “the good guys” play by the rules and still find success? Some organizations are taking steps to get their message out through accreditation awareness programs. These programs offer the consumer education about how important accreditation can be to the services you are seeking as well as the dangers of using a non-accredited service. There aren’t many things that tug at the general populations’ heartstrings as much as animals being mistreated. The American Animal Hospital Association (AAHA) is just …
Have a Happy (Insert Holiday Here)
I have beef with “Happy Holidays” and “Season’s Greetings”. I never used to. I’m not a religious person, and I am the product of the politically correct generation. “Happy Holidays” has been my go-to greeting from my earliest memories, but now I am loathe to use it.
Throwing Spaghetti on the Wall: Google Giving Us Its All
When I think of Google’s business strategy, I can’t help but recall the annoyingly catchy song, “Anything You Can Do (I Can Do Better)”. Looking at the scope of Google products and services, it is dizzying to imagine how the company can juggle all of its lines and succeed at them all.
Blog Out Loud! Get Your Blog Heard
Blogging for personal or professional use can be a very tricky business. With millions of blogs out there, it is increasingly difficult to be heard over the roar of the crowd. So how can you get your blog heard?
