Brian Solis and Billy Corgan – The End of Business as Usual
One of the most buzzed about sessions at SXSW was when Smashing Pumpkin’s Billy Corgan joined Brian Solis on stage to discuss the theme of Brian’s new book, No More Business As Usual.
CEOs Who Get Social
As digital marketers, we meet with organizations frequently to discuss social media and building an online strategy. The sentiment from the top tends to land in one of two buckets—leadership is either on board or scared to death.
The Post-Super Bowl Run Down: Best and Worst Commercials
This year, I decided to make the Super Bowl even more interesting (for myself) by coming up with my own award categories for the commercials. See if you agree with my picks and pans.
Molex, Procter & Gamble, and John Deere Get It! How Manufacturers Are Building Relationships Online
Our manufacturing clients and prospects have shared a common concern in the past year—how do they adapt their marketing strategies to meet the ever-changing online marketplace? As more purchasing agents and decision-makers look for manufacturing equipment, services and resources on the web, how can these businesses be a part of the vendor selection process? How can they extend their offerings by being a resource of expertise, build brand loyalty, and showcase their culture and beliefs?
Pinterest, Gaming and Mobile: Hot Trends for Marketing in 2012
Organizations large and small will be planning their marketing strategies for 2012. If you think digital marketing is only for the cool kids, think again. Focusing on your web strategy is no longer optional–it’s a must. If you are looking to mix it up, I have highlighted some of the hot digital trends to consider adding to your online plan for next year.
‘Tis the Planning Season: Three Musts for Your 2012 Strategy
At Desert Rose Design, we are knee deep in our planning season. As we work with clients and finalize our own plan for 2012, I am reminded how much time and information is actually critical to creating a robust marketing strategy. I’ll share three essential elements that can make or break creating a successful annual marketing plan.
How Do You Bridge the Divide Between Sales and Marketing?
Recently, I joined global corporation marketing leaders Tom Insprucker, Vice President of Marketing Worldwide of Schneider Electric and Tanya Earley, Director, Channel & Field Marketing of USG, as panelists at the Business Network Chicago’s Senior Executives Sales Roundtable to discuss best practices for aligning sales and marketing. I was so enamored by the discussion from the group and my co-panelists, that I decided to share my impressions from the event.
Community and Collaboration Help Advance Women in Technology
Women make up 41% of the workforce, but hold only 24% of the jobs in tech, science and math. Could the advance of technology and access to other women in tech be the solution?
Playboy, State Farm and Edelman Digital: How Big Brands Get Social
The recent Chicago AMA event, Zen and the Art of Social Media, brought together an interesting group of presenters and my fellow Ms. Tech member, the vivacious Sima Dahl as a moderator. Sima’s pre-event post, “What Playboy, State Farm And Weight Loss Have In Common”, prompted me to really think about what I might take away from the evening besides meeting other amazing marketing professionals and enjoying incredible weather on the rooftop.
You Want What? The Customer is NOT Always Right
The phrase “the customer is always right” was thought to be originally coined by Harry Gordon Selfridge, the founder of Selfridge’s Department Store in London in 1909, or Marshall Field, his former employer. It is typically used by businesses to assure a high level of customer service.
