What We Learned From The Art of Marketing Conference
Over very own Julie Poulos shares her takeaways from The Art of Marketing conference. Take a look—you may just learn something new!
So You Made a Great Website. Now What?
Simply creating a great website isn’t going to drive people to your new, wonderful and all-encompassing site—they have no idea it exists. You need to market. And like everything else, successful marketing comes by successful planning.
How to Create a Website Success Plan
Earlier this week, we discussed how an online strategy is essential to website development. Simply having a website will not help your company—you need to make sure you have a strategy in place that will ensure your website is reaching your target audience and providing the necessary information. We promised to provide a more in-depth look at how to create a website success plan, and here it is.
Online Strategy and Inbound Marketing: A Recipe For Website Success
A website is how we are judged. It represents our style and our culture, and it defines who we are and what we do. It is also an untapped lead generation source if done correctly. So how do I get people who are interested in my product or service to visit, click through, and request more info?
What it Takes to be a #GAMECHANGER in Your Business
Know what a well planned, integrated marketing campaign can do for your business? It can be a GAME CHANGER.
Ecolab’s CEO Shares the Keys to Leadership
Last week, Julie had the pleasure of attending the Executive Breakfast Club to hear the inspiring words of Erik Fyrwald, CEO of the former Nalco, which was recently merged with Ecolab. Ecolab provides a significant function to our daily lives: preventing the spread of toxic water through purification processes.
The Age of Manufacturing – Business Succession Planning Includes Progressive Marketing
When looking towards a business succession plan, one of the main objectives should be addressing how to retain current clients AND continue to attract new ones (funny, that’s what we all want, isn’t it?) In this age of baby boomers approaching, or considering, retirement, guess what? It’s not only your leadership moving on, but your contacts as well.
Manufacturers Need a Makeover!
Sometimes, tried and true isn’t the path to success, but rather the winding road to a plateauing business. In this week’s Digital Minute, Julie gives you her opinion on what manufacturers need to do—now more than ever—to keep up with steeper competition.
