Search Results for: molex
Manufacturers and Marketing: Don’t Do It All. Just Do SOMEthing.
Kathy Steele was a guest on BlogTalkRadio on April 11, 2012. She was delighted to speak with Howard Lewinter about how manufacturers are embracing marketing to thrive and survive in an environment that’s become increasingly competitive not only for products and services, but also in attracting top talent. In case you didn’t have a chance to listen live, here are some highlights from the interview. Be sure to let us know what you think – we love your comments!
Molex, Procter & Gamble, and John Deere Get It! How Manufacturers Are Building Relationships Online
Our manufacturing clients and prospects have shared a common concern in the past year—how do they adapt their marketing strategies to meet the ever-changing online marketplace? As more purchasing agents and decision-makers look for manufacturing equipment, services and resources on the web, how can these businesses be a part of the vendor selection process? How can they extend their offerings by being a resource of expertise, build brand loyalty, and showcase their culture and beliefs?
